Cohort Analysis

 

 Cohort Analysis is a kind of behavioral analytics that divides the data into groups. It helps a company to see the data outline across the life cycle of its customers. Basically, this is a process of observing how their behavior changes.

 Cohort means “a supporter, a companion or a class of people who have unusual characteristics.” In ancient Rome, cohorts used to be a military unit with a certain number of men. The extended implication of the word “cohort” now surmises as a group of people with standard statistical factors.  

However there is a big difference between the words ‘cohort’ and ‘section’. We can understand the difference between these two words here.  

When alignment of any data is time reliant, we say it a cohort. Once, this time dependency is missing from the group examination, it comes under segmentation. 

 

Let us see some example of Cohort Analysis

 

In the finance sector, we can define cohort analysis as a logical scale for splitting user’s data and study the facts. Cohort analysis has its own significant role in today’s era where businesses have come closer to their customers.

 If we talk about e-commerce firms, Cohort analysis becomes very common. For example, online shopping is very common and most of us shop from online portals. When any e-commerce company starts gathering data of its customers, it reads information like expenditure budget, experience, returning, negative or positive feelings, comments, etc. 

  Now we can understand that when grouping is based on time, any characteristic other than time-dependent variables is referred to as a segment.

 Check out more examples to understand the concept. When an e-commerce company tracks and compares the data received from its acquired users to evaluate the traffic and revenue generation, he uses denotation like this:

 ·         Series 1- New users revenue

·         Series 2- Old users revenue

·         Series 3-  Total monthly revenue (add both series 1 and 2)

 

 

He performs an analysis by segregating Cohorts on a timely basis. After examining the data, the company makes the following classifications.

• As a proportion of monthly income, The cohort has grabbed the highest revenue in the new user segment from August 1 to October 30.
• From January 1 to March 30, Cohort has recorded the lowest revenue in the new user segment.
• As the payment from old users associated was quite low, monthly income could not rise even after having higher revenue from new user Cohort.

  

We can perform Cohort analysis in following manner:

 

 ·         Determine the Objective of Analysis: Like other analyses, Cohort also needs an objective that can be fulfilled. For this, the user must be pre-determined towards the goal of the analysis.

 

 

For example: Look out the income generated by another company for improving your webpage using cohort.

 

·         Carve out the metrics associated with the objective:  After determining the objective, the user should find out appropriate metrics that help to improve the success rate of Cohort analysis.

 

For example:  Number of retained customers, number of tickets sold, fee generated per user, etc.

 

·         Determine the important Cohorts:  If you are studying to find customer retention price on the webpage, you should identify customers as a Cohort between certain groups.

 

 For Example: old customers, new customers, and one-time customer 

                         How to handle anxiety during pandemic?

 

 This, one after another wave of Covid-19 pandemic is often physically and mentally taxing. Most of us working from home have a kind of pressure to have a perfect daily schedule. There is so little time to do something for yourself. Adding to that stress of avoiding your holiday trips due to this pandemic is very intense.

While working professionals are irked with their back-to-back meetings on video conferencing app, housewives are losing their temper with studies of kids along with routine work. In the meantime closure of shopping malls, shops, markets, literally making the ladies irrititated. Even television shows are being suspended due to the pandemic. 

Worried for yourself and being panicked? Let us do some girlish things to ease your anxiety and bring peace of mind. It is high time to pamper yourself with some light activities. 

• Try some light and natural face pack that smoothens your skin and keeps your mind calm.
• Get some good cool eye pack and use it on your eyes.
• Try new make-up shades like eye shadows, liner
• Make a new hairstyle that you ever imagined 

                                            Why to ignore your lips? 

                                                    

 Lip care is something that almost 50 percent people ignore. People usually do not have a routine for pampering their lips which is important as well as sensitive.

 Some people believe that moisturizing your lips regularly can keep them healthy and they become addicted to lip balm. This is truly a very wrong practice as sometimes lip balm harms. People say that they are using natural balm to keep their lips healthy but all kinds of balm are not good.                                                                                                                                                                                             

To take care of your lips, first, you should learn the facts and the right way. Everyone has a different colour of lips but when you start ignoring your lips, they become black, chapped, and dull. Apart from suntan and chapped lips, inflammation and soar lips is a common problem of people. Many people face allergic symptoms due to dehydration, deficiency of vitamins, etc.

Some ladies are addicted to using lipsticks from one shade to another but they do not know they contain harmful chemicals and heavy metals. Even sometimes the product used in lipstick can cause cancer.

If you are also a lipstick lover, please go for a natural product that keeps your lips moisturized and toxin-free. One more thing I have noticed that when your lips become chapped, your start licking it frequently, and believe me this activity worsens the problem.

I strongly believe that caring for your lips is a kind of treatment. Once you start spending time to pamper this edge part of the face, you will enjoy it. They do not need much time to care for them while it is so easy. You only need to get goods product packed in a very small tube-like box from the market and keep it in your bag. You can use such tiny packets even at your workplace. 

Apart from using good products from markets, also take healthy food and plenty of water to pamper your lips. 

 Cosmetic products are not beauty injections but they maintain your skin’s health

 

Good looks and beautiful skin is something that everyone wants. When it comes to taking care of skin, several myths and facts are there in people’s minds. While some people believe that hundreds of beauty products available in the market are chemical-oriented and they harm our skin, many people believe that these products keep our skin glowing and radiant.

I also agree with the point that hard chemical products harm our skin and make it rough but there are also many products available in the market that are soft, skin-friendly, and made of suitable herbs. It depends on you whether you are choosing a good toxin-free caring formula of skincare product or a harsh chemical oriented product that makes your skin rough.

There is a wide range of products in the market for several uses. For example, we can talk about shampoo. If you want to purchase shampoo, you will get hundreds of formulas from almond, keratin free, protein, vitamin, sulphate free, vegetal keratin, castor oil to onion bases rice fermented formula. Now it is up to your choice that what kind of formula your hair wants. It is not mandatory that you will get long-black hair by using onion based shampoo if your friend had, maybe your hair need some sulphate free almond based shampoo.

I have experiences that none of these products is bad but it depends on what suits you and your skin tone.

Some people believe that all products available in the market are bad and they prefer to use homemade remedies. But I strongly believe that home remedies do not suit everyone and we should use these remedies under the observation of an experienced person.

When we see an advertisement for some product and decide to buy it from the market, we make an assumption that this will work like insulin for our skin and make it shining, beautiful in a night. But this is a myth and do not make such assumptions every. Beauty products are made to promote the good health of your skin by keeping it hydrated, soft and glowing gradually.

This is a common suggestion to go for natural and chemical-free products. And most importantly, you must know what is right for you and what your skin requires. If you are still confused about choosing a good product for your skin, contact a good skin consultant, he/she will guide you properly about the requirements of your skin. 

 

                                        Colourful Roses

 I never realised when I fell in love with these colourful rose plants. Rose is a common flower found in several parts of India and it attracts people easily. Apart from being a sign of love and beauty, it has also a very good fragrance. One can grow these plants in their garden, balcony easily but it is not so easy to take care of them.  

In almost every princess's story, there is a rose, people compare the beauty of everything with a rose and most important there is a special day celebrated as "Rose Day". It seems quite funny, but this is true! 

The common colour of roses found in every part of the country is red, white, pink, yellow, and orange. There are also few rare colours like purple, black, light green, etc I have heard.  People say that a dark red rose is known as a black one but in actual there is no black or blue rose. Many colours of roses have been genetically developed in the laboratory. 

There are hundreds of species of rose with stunning shapes, sizes, and shades. This flower can make you smile and its leaves are used as both dry and natural.

Many of us do not know that we can eat roses and use their petals for colouring purposes. 

Some facts that i know about rose are: 

• Rose is also used for making perfume.
• It can grow tall if you plant this in soil instead of a small pot. 
• This is a common flower being used in foods for flavour, taste and colour.
• When it comes to decoration for occasions, rose always remain present there. 
• Roses are known as the oldest species of plant to be grown as decoration.  
• Colour of roses are known for different meanings like Red stand for love, yellow stands for friendship, white stands for peace, pink stands for elegance and organize is for energy and enthusiasm. 
• Rose is the national flower of the United States (US).
• One can get the seeds of a rose from its fruit which is known as rosehip.

Invite scientists, social workers to convocation ceremonies not only the politicians 

As I am observing since my graduation days (2006), most universities invite political leaders as chief guests of convocation ceremonies especially in the North and Middle parts of India. 

After getting this question in mind why universities do not invite renowned academicians, researchers, scientists rather than inviting political leaders, I personally disagreed with the decisions of institutes. Though I am not an authorized person in any educational institute I would like to suggest the institutes call renowned scientists, researchers, and other academicians who motivate the young scholars instead of inviting only politicians. 

Maybe I am using the wrong word but I can say, many politicians are not literate enough in India but they enlighten the ceremonial functions of higher educational institutes as the main speakers and chief guests. They distribute degrees to the students in black traditional gowns and students become happy. They start posting photos on social media and feel proud of receiving degrees from a famous political leader.

If you are calling guests and speakers for institutes that offer higher education and promote research works, they should at least call some educated and renowned academicians so that youngsters get inspired and decide to follow the path. In my opinion, any institute is traditionally inviting only political leaders in every ceremony means the institute is promoting this particular field instead of focusing on academics and research work. There are many scientists and young innovators in India and I think every state has some renowned innovators who can inspire the young generation. Apart from scientists, innovators, there are many professors, teachers who have done something out of the box. There are many people working for society and social causes. These people should be invited to address the ceremonies and distribute degrees to the youngsters.  

 

 

Connect with online medical consultation apps, they are available for you 24X7

Do you have health concerns? Do not get worried, it is super easy to consult a doctor online and get easy, effective health advice. It is just a few clicks away to make a video call with certified doctors who are experts in emergency medicine and family practice. Online medical consultation apps are one of the components of e-healthcare and provide virtual medical consultation with 24x7 doctors’ availability. You can book laboratory testing from the comfort of your home.

For any medical issues, you can select preferred doctors and book a time slot at your convenience. They are available to serve you for healthcare by providing the best consultation of trusted doctors. There is no compulsion of purchasing medicines from any prescribed shop while you can get your medicines from any nearby store. Such apps are on a kind of mission to make healthcare accessible, affordable, and effective for each citizen.

There is a wide range of such app available and as far as concern, they are a very intuitive interface that allows you to connect with a medical specialist in few simple clicks. You will get a doctor right in front of you and prescriptions comes right away after the video call with the doctor.  

 

 

 

 

Money Plant

 

Money plant is a popular house plant you can spot in maximum homes. Apart from the belief in money-making machine, it has also Vastu concepts.

 

People believe that this plant brings a positive ambience to your home. While many people love this plan because of good fortune, improving air quality and decoration purposes, few people love this plant because of its less maintenance and suitable for all climates. We can keep this plant inside the house or outside of the house. This is suitable for planting in soil or water. Its leaves are beautiful and easy for decoration in several ways.

I think this is the only plant you can spot from the kitchen, bathroom to balcony area of houses. People believe that if you steal this plant from someone’s garden, you will become richer.

This plant has many myths and unknown facts despite being a very common shrub.

·        Most of us have never spotted the seeds of money plant but it produces seeds that grow inside the shell.

 

·        This plant has also white and creamy flowers with a strong fragrance. Its fragrance attracts butterflies and bees.

 

·        In some areas, people use the leaves and flowers of this plant as vegetables and its roasted seeds are consume as healthy snack.

 

·        This plant purifies the air and gives you fresh, filtered air to breathe.

 

·        You do not need any specific weather or climate to grow this plant and its survival time is very long.

  

·        It is not only Green in colour while you can see creamy-yellow shades, light green, dark green and pale yellow colour of leaves.